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Trackback is an affiliate intelligence platform that helps affiliate teams make better decisions. By combining five intelligence layers; AI Intelligence, Traffic Intelligence, Partner Intelligence, Social Intelligence, and Quality & Risk Intelligence, Trackback gives you a complete view of your affiliate program, helping you uncover new growth opportunities, understand partner performance and protect your program from emerging risks.

Rather than relying solely on clicks and conversions, Trackback provides the intelligence behind your affiliate data, helping you understand where opportunities exist, which partners deserve attention and what actions to take next.

Artificial Intelligence is changing the way consumers discover products and brands.

More people are turning to AI-powered search and Large Language Models (LLMs) to research products, compare options and make purchasing decisions. As a result, the publishers and websites influencing these AI-generated recommendations are becoming increasingly important to affiliate programs.

Trackback's AI Intelligence helps you understand which publishers are influencing AI-generated buying recommendations, where your brand is being surfaced and which emerging partners could become valuable additions to your affiliate program.

Understanding where affiliate traffic really comes from is essential to making informed decisions. Traditional affiliate reporting shows the final click, but it doesn't always reveal the journey behind it. Traffic Intelligence helps you understand how visitors reach your website by uncovering referral pathways, traffic sources and affiliate relationships that are often hidden from standard reporting. Trackback's Traffic Intelligence gives you greater transparency into your affiliate ecosystem, helping you understand what sits behind every click.

Affiliate marketing no longer happens solely on websites. Today, affiliates, creators and influencers promote brands across social media platforms, online communities and digital content channels, influencing purchasing decisions long before a customer clicks an affiliate link. Trackback's Social Intelligence helps you understand how your brand is being represented across these channels, giving you greater visibility into affiliate activity beyond traditional publisher websites.

Growing an affiliate program isn't just about finding new partners, it's about ensuring you're working with the right ones. Trackback's Quality & Risk Intelligence helps you protect your affiliate program by identifying partner quality issues, brand impersonation and emerging risks before they become larger problems. By continuously assessing partners against a range of quality, growth and risk indicators, Trackback helps you build a healthier, more trusted affiliate program.

The Action Dashboard is your personalised workspace within Trackback. It brings together insights from across all five intelligence layers and highlights the actions that are most likely to improve your affiliate program. Instead of searching through reports, the Action Dashboard helps you quickly understand what has changed, why it matters and what you should do next.

Getting started with Trackback is simple. Most customers can begin generating insights within a short period of implementation, allowing them to start understanding their affiliate program straight away. However the longer insights are gathered the more detailed the alerts and actions will be.

Performance Reports provide more detailed visibility into affiliate traffic and partner activity. They help teams drill deeper into:

• Traffic trends
• Affiliate visibility
• Partner behaviour
• Traffic source analysis
• Performance changes over time

But you don’t need to read these unless you want to, we have pulled all the key insights into the action dashboard so you know where to focus your effort first.